Press release, published March 1st 2022
St1’s HelmiSimpukka, in collaboration with Woodly and Amerplast, has launched the Woodly® heat-sealed take away bag. From this spring onwards St1’s HelmiSimpukka restaurant chain will pack their display case sandwiches in a new heat-sealed take away bag that is made from unique Woodly® material. The heat-sealed bag is 100% carbon-neutral and recyclable wood-based packaging material. Consumers will recognize the new packaging from the Woodly logo and the sandwiches can be found in all St1 HelmiSimpukka outlets in Finland.
Recognized as one of the biggest companies in Finland, St1 and their HelmiSimpukka outlets are known for comprehensive services and delicious foods. With the new environmentally friendly packaging solution, St1 aims to reduce food waste, increase consumer recycling and also to improve the quality and shelf life of products. “It is important for us to continuously develop our services and products. We offer our customers bread products made from high-quality ingredients. Sandwiches packaged in the Woodly® heat-sealed take away bags retain freshness even longer than those packaged in a traditional plastic bag, which supports our goal of reducing food waste. In addition, the Woodly® heat-sealed bag is made of renewable material and is suitable for recycling, which is in line with our responsibility thinking,” says Emil Huttunen, Marketing and Concept Manager of the HelmiSimpukka chain.
For Woodly, the collaboration with St1 and Amerplast can lead to extraordinary results with hopes of many more to follow suit in packaging products more environmentally friendly. “The development of the bag solution together with the HelmiSimpukka restaurant chain and bag manufacturer Amerplast has been exciting and inspiring. We see a lot of new opportunities here to expand similar Woodly® heat-sealed take away bag solutions to other product categories as well,” says Jaakko Kaminen, CEO of Woodly Oy.
Amerplast has extensive experience in manufacturing flexible packaging and strong expertise in food industry requirements and packaging materials. “Our customers value quality service and first-class packaging. The wood-based plastic raw material offered by Woodly, combined with our technical know-how, has met the standards and needs of the HelmiSimpukka restaurant chain to pack its products better and more ecologically. Our company’s strategic goal is to further increase the use of bio-based raw materials in the packaging we manufacture,” concludes Ari-Pekka Pietilä, Amerplast’s Chief Sales and Marketing Officer.
Emil Huttunen, Marketing and Concept Manager, St1, Tel. 050 314 0546, firstname.lastname@example.org
Jaakko Kaminen, CEO, Woodly Oy, Tel. +358 (0)40 590 0035, email@example.com
Ari-Pekka Pietilä, Chief Sales and Marketing Officer, Amerplast Oy, Tel. 010 214 2284, firstname.lastname@example.org
Woodly Oy is a Finnish company developing materials technology, whose commercial product is a new type of plastic-based on wood cellulose – Woodly®. Woodly® material has the same characteristics as conventional fossil plastics but with the added benefit of being carbon neutral and recyclable. In addition to packaging, it can be used to produce products for different uses. www.woodly.com
St1 Nordic Oy is a Nordic energy group whose vision is to be the leading producer and seller of CO2-aware energy. The group researches and develops economically viable, environmentally sustainable energy solutions. St1 focuses on fuels marketing activities, oil refining and renewable energy solutions such as waste-based advanced ethanol fuels and industrial wind power. The Group has 1.250 St1 and Shell-branded retail stations in Finland, Sweden and Norway. Headquartered in Helsinki, St1 currently employs more than 1.000 people. www.st1.com