AmerGreen is our quest for a better world. We see no reasons to delay the transformation of the flexible packaging industry into an environmentally sound business. We believe what is good for the environment is good for business. The AmerGreen program has three key components.
- Firstly, we want to achieve a reduction in food waste by delivering the best flexible packaging system that extends the shelf life of food products in a natural way.
- Secondly, we want to progressively convert our PE materials to PE from renewable resources.
- Thirdly, we are maximising the use of recycled materials in our production and to design flexible packaging solutions that are recyclable and completely integrated in a circular economy.
Market trends
- Sustainability in flexible packaging is something that is used for positioning the brand as ecological and attracting an environmentally conscious group of customers. The momentum is building to gain a competitive advantage and a positive image for your brand by choosing a sustainable packaging solution. We predict that, within five to ten years, these solutions will become so mainstream and quite likely even the only reasonable option, as sustainable packaging will no longer be just an advantage but also a requirement, demanded by brand owners, retailers, consumers and even national and EU level legislation.
- The key drivers in sustainable flexible packaging are reusability and recyclability, the use of recycled and bio based raw materials, and the communication of the sustainability message on the packaging and the packed product by using rough paper-like surfaces, earth tone or green designs and different eco-symbols. As the number of sustainable options is increasing, the brands need to think about new and innovative ways to stand out while communicating the sustainable brand proposition.
KEY BENEFITS OF AMERGREEN
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