Packaging is one of the best advertising opportunities for products and brands and we can help you make the most of this space by creating print that really stand out. When we take part in your packaging development process at an early stage, we are able to present you with many different printing solutions that create additional value to your product brand.
We support our customers’ packaging development by sharing our know-how and expertise and by providing concrete tools for easy and cost efficient designing. We organise innovation workshops with our key customers to create truly market leading packaging solutions and designs. The design process itself can be streamlined with our Amer3D service, thus ensuring that all of the details associated with the printing and packaging structure are combined without errors and implemented in a finished package just the way they were designed.
In addition to stunning visuals we support our customers’ marketing campaigns by providing a range of promotional coding such as inkjet and QR coding. We also partner with industry experts when it comes to VR (Virtual Reality) and AR (Augmented Reality) in packaging applications.
Market trends
- Sustainability in packaging is most often communicated with rough, paper-like surfaces, earth tones or green designs and different eco-symbols. Consumers are used to associating these visuals with sustainability and many brands are using this to stand out from the competition. As the number of sustainable options is increasing the brands need to think about other ways to stand out and still communicate the sustainable values.
- Due to the technical development in materials, printing technology and colours you don’t need to make compromises in printing quality when choosing rough or paper-like surfaces for your packaging, for example. The important thing to ensure is that your designer is familiar with the flexo printing possibilities.
- When it comes to packaging and the visual trends of today, we are living in a time of matt colours and earth tones. This trend is originating from the increasing environmental awareness, and thus, the need has arisen to communicate sustainable values. Today, new applications and finishes, such as a natural feeling, matt and rough surfaces are combined with attractive and high quality printing.
- The world is becoming more and more digital and this can already be seen in the packaging world as well. We have seen RFID tags, QR codes, sensors and other technology already put on packaging and now we are also able to utilise Augmented Reality (AR) and Virtual Reality (VR) in the packaging to provide additional value to customers and consumers.
Amer3D
Designing a new package is a process that requires both time and money. We are helping our customers to speed up their designing process and to make it more cost efficient by offering them our expertise and a helpful tool – Amer3D™ – for the design process.
Amer3D™ is a great way to create three-dimensional packages that can be rotated on the computer screen. You can also place the 3D model in a shelf-ready package, pallet or even a virtual sales environment such as a retail store shelf. That way you are able to see how the designed package would work in a realistic sales environment and competitive situation.
Promotional Coding
Promotional campaigns are a more and more widely-used way of increasing sales and enhancing the customer experience. We are able to incorporate promotional campaigns with your packaging in a cost-efficient way.
You can make special campaigns more visible using our AmerPromo coding system. The AmerPromo code helps you highlight special campaigns and enhance the appeal of your products. The code is randomly generated, and is printed individually to each piece of packaging. These codes can be applied to every packaging type that we manufacture.
AmerPromo codes
AmerPromo provides many opportunities for promotions, campaigns and games. It is a convenient choice for the brand owner to organise campaigns easily with low costs, and for consumers to participate in the campaign without collecting separate badges and sending them by mail. The code is hidden inside the packaging. Therefore, consumers must buy and open the product to find out whether they have won anything. AmerPromo is available for both food and non-food packaging.
Other codes
2D codes like QR codes and data matrix codes are widely applied in everyday life, mainly due to the large amount of information they contain in a relatively small area. The codes are widely used for marketing purposes and promotional campaigns. These codes are also interesting solutions in terms of traceability in supply chains – such as protection against mistakes on production lines by encoding the SAP number, graphics name, etc. for each version of the final packaging. We are also familiar with Digimarc technology and are able to support our customers in related projects.
Printing Possibilities
HD (High Definition) and FTD (Flat Top Dot) flexographic printing
HD flexographic printing means ever better printing quality thanks to a new process of making digital flexographic plates. The HD plates enable a higher quality print outlook. FTD is an advanced HD-printing technology to create even more detailed flexographic printing.
Continuous printing
We are also able to print with continuous printing. This means an unbreakable printing process without printing plate seams visible in the printing.
Both sides printing
Both sides printing is a very interesting solution for marketing campaigns, when there is no space for additional information or instructions for consumers on the front side of the packaging. This has been used as a solution within the beverage industry, for example.
Holograms
Holograms are an exciting effect in packaging. These can be used to attract consumers’ attention and give the products a luxury look.
Glossy and matt varnishes
Glossy lacquers will improve the glossiness of a product. It will also protect the product from scratches like any other cover lacquers. Matt lacquers will give a nice, soft touch, and a paper effect to the product. When you are looking for an interesting pop-out effect, choose a combination of both matt and glossy lacquers.
Pearlescents
Pearlescents are used in printing to create shiny, pearl-like effects. Many different shades of pearlescent pigments are available. This creates a luxury look to your packaging.
Fluorescents
Fluorescent inks are also known as neon colours. They will bring a striking effect to your products and make them stand out on the store shelf.
Metallic inks/ colour shades
We provide our customers with different grades of metallic printing effects, from traditional gold and silver to metallic colours of your choice. Even a mirror effect is available.
Scent inks
Scents can be incorporated into inks. The scent will last for some time and can be reactivated by rubbing or scratching the ink surface. There are several standard scents available and even your own perfumes can be incorporated.
Thermo-chromatic inks
Thermo-chromatic inks will change their properties, such as colour, according to temperature. The effect is available as reversible (it reacts to all temperature changes) or non-reversible (once it reaches the expected temperature the ink changes the shade permanently).
UV visible inks
UV visible inks are visible under UV light. This is an effect that can be used on Labels, for example. It will make beverage bottles look different in nightclubs, for example, in order to generate an impressive look for your product.
“Scratch” ink
Scratch ink is a perfect solution for marketing campaigns. The general idea is to hide a numerical code under the scratch ink layer. The end user is then able to scratch the ink layer off and not damage the code under the ink.
Sustainable Flexible Packaging
Sustainability is and will remain a key requirement for flexible packaging. At Amerplast, we are relentlessly promoting the use of green packaging solutions simply because we think it is our responsibility as a packaging supplier to constantly search for and bring forward the most environmentally friendly alternatives in materials and technologies for producing high quality packaging solutions.
The AmerGreen sustainability program is our quest for a better world. As part of the program, we offer sustainable raw materials and ensured recyclability. Read more >>
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