October 27th, 2021


Amerplast has further strengthened its Central Europe Sales Organisation with the appointment of Erik Smit as the Market Area Director, Central Europe. Erik Smit is responsible for leading the Sales team in Central Europe to grow Amerplast business and to further develop customer service in the market area. Erik has over 30 years of experience in sales management in the Packaging Industry in the areas of flexible packaging, injection moulding and labeling.

“I’m very excited to start my work with the team at Amerplast. My role is to help the team growing our business with existing customers, and to find new customers in market sectors where Amerplast already has a strong position, such as bakery, hygiene, fresh and frozen foods” says Erik Smit, Market Area Director, Central Europe. “To give an example, Amerplast is a very well-known producer of bread bags in Europe, and we wish to further grow within this sector by providing our customers with an increasing amount of flow-packs and lidding film in addition to wicket bread bags. We are also aiming to further expand our business in the hygiene sector from high-quality wipes packaging to a wider range of packaging solutions including films and ready-made bags.”


Amerplast is one of the biggest flexo printers and bag makers in Central Europe. We supply many international brands and market leaders with high quality films, laminates and bags. Our key focus in product development is in sustainable solutions: recyclability and sustainable raw materials.

Erik Smit

“Strategic approach to sustainability is vitally important for our business, as it is one the key issues, not only on our customers’ agenda, but also on the agendas of national and EU level decision makers. At the heart of our sustainability strategy is our AmerGreen sustainable solutions portfolio. Our target is to support our customers in their sustainability efforts through our packaging solutions,” Erik Smit explains.


“I’m looking forward to work closely with our customers and with the team, to get a deep understanding of customer and market demands. As the world is slowly opening up again and we are able to travel more to visit the customers, I’m excited to meet the people and start the cooperation,” Erik concludes.



Erik Smit
Market Area Director, Central Europe
Tel. +31 61 031 8337 (The Netherlands)
Email. erik.smit@amerplast.com

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